1. Start with a detailed brief
Before you design a logo, it is imperative to get a sense of what your client needed are. You will need to ask the client for a brief description. Or you can start by asking questions.
For example, the name of the business? What is the company doing? Who is targeting the brand? Is there any hidden meaning to the name of the business? What is the history of the business? You can ask questions like these from the client. This makes it very easy for you to decide what kind of logo the client wants. It also enables you to have a good relationship with the client. It is your responsibility as a good graphic designer to point the client in the right direction.
2. Start Sketch your ideas
Once you get all the information you need to design your logo, you should start sketching your ideas. The important thing is not to make your thoughts look beautiful, but to get the ideas in your mind right on paper. Sketch down all the concepts that come with the logo on your mind. Step by step, add new features to your sketch and try to bring out the true meaning of the logo.
When you feel that you have completed concepts sketching, stop drawing, and think about the logo further. This will help you get an idea for the places you missed out on and the features that should be included in the logo.
3. Correct the mistakes on the sketch
Now, look carefully at all the concepts you have drawn. If you missed something, try again. Then select the five concepts you like from the concepts you drew. Look at all concepts critically. Put your favorite elements in them and try to make them look unique. You can create a better version of yourself like this many times.
As an excellent graphic designer, it is your responsibility to identify the value of a perfect logo and create a good, meaningful logo for your client.
So read the “What is a Logo” article to find out what a good logo is. I think That will give you a better understanding of what a perfect logo is.
4. Get feedback from your client
Send the client some of the best sketches you have drawn. Here you send about 3-4 concepts to the client, as agreed with the previous client. Then compare your ideas and the client’s ideas.
When you send the logo, please send the client some information about the logo. For example, a brief description of what constitutes this symbol, why it is included in the logo, and its beneficial effects on the logo.
Do not include colors in the logo because you need only approval for the concepts. Because The client’s attention can then be directed to the contents of the logo concept.
5. Now time to Digitize your sketch
You can bring your concept to Illustrator once you negotiate with the client and get approval for the concept.
Here you can design a logo using the “pen tool” in the illustrator,
But you can get good results by bringing the sketch you drew to the illustrator. You can decide it.
6. You can follow the below steps and tips to design a good logo.
First, hand drawing and then live tracing using the illustrator
Step 1 – First, draw the logo freely of charge using a drawing software of your choice using a bold color according to your concept.[ Image 1.1]
Step 2 – If you are satisfied with your drawing, now is the time to open the Illustrator.
Now you have to open a new CMYK document from the illustrator. [ image 1.2]
Then drag and drop the previously drawn logo onto the Illustrator.
Step 3 – Then, select the image and click on the “Image Trace” at the top of the screen. [ Image 1.3]
Now, from the drop-down menu, select your preferred option. (Here you can choose the best option for your logo.)
You can adjust the light / dark with the threshold slider [ Image 1.4]
When you are satisfying for the image, click on the Expand at the top. [ Image 1.5]
Your logo now exists in vector formats, and you can further customize the look and feel of the logo.
Drawing with the Pen tool
Step 1 – First, open a new CMYK document. Then drag and drop the logo you just drew to the Illustrator artboard.
Step 2 – Now place the drew image on the artboard The way you like it. Then lock the layer and create a new layer over it. [Image 2.1]
Step 3 – Now, start tracing the previously drawn image using the pen tool. Placing the anchor point should be carefully done so as not to damage the basic shape of the logo. [Image 2.2]
(You can use the Smooth Tool to create the smooth of the edges and shapes are you drawn by the pen tool ) [ Image 2.2]
7. Now time to add Text
Now, If you have a tag line, you can add a tag line to your logo.
You should consider choosing a font that fits the logo. Also, the font size, Type should be adjusted to fit the text. [Image 3.1]
In our example, we add it to the bottom of the logo to match the logo. [Image 3.2]
8. Add color
You have to be very careful when adding color to the logo. Because a man’s eyes are more sensitive to colors. Here you need to add colors that will not damage the look of the logo. You can use the colors if the client has provided the colors that you wanted earlier. But if you think those colors don’t match, you can negotiate with the client and reach a decision. Always remember that you are the designer.
Try different colors when choosing colors. Do this until you are satisfied. Analyze the impact of the logo in different colors.
9. Now Present your logo
When you feel the look of your logo is perfect, you can make great presents for the client. You must present to the employer various versions of the logo and how the evolution of the logo occurred.
You can use different mock-ups. Always safeguard the simplicity and clean look of the logo.
Download Ai and EPS files of this logo
10. Export final files
It’s not enough just to have an amazing logo. It is your responsibility to send the customer all files to use the logo to suit different situations.
To find out more about the file types used in Adobe Illustrator, read the “What is Adobe Illustrator” article.
You should send all of the following files to the client.
- Illustrator-Ai (source file) with both CMYK and RGB color profiles. (vector)
- EPS file with both CMYK and RGB color profiles. (vector)
- SVG file in RGB color profile
- High-quality PNG file ( transparent background) in RGB color profile
- High-quality JPG file in RGB color profile
So have you designed logos with Illustrator? Or are you interested in logo design? Comment below.