A logo is simply a symbol made up of text images and shapes. A logo gives people an idea of what the organization or business is doing.
Depending on the logotype, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
The 7 types of logos
- Monogram logos (or letter marks)
- Wordmarks (or logotypes)
- Pictorial marks (or logo symbols)
- Abstract logo marks
- The combination mark
- The emblem
The importance of a Logo
Communicating with customers about a business is very important to promote that business. Therefore, the logo of a business must be carefully designed and designed to give meaning.
In the past, there was little concern for the logo of stores or products. This is because of the lack of business competition, often in the city, where there is only one clothing store, restaurant or general store. Therefore, businessmen did not pay much attention to their brand names.
But today, things have changed. So From everyday necessities such as Water bottles and Burger to expensive IPhones and Computers, there are hundreds of different suppliers and different retailers. Competition is very stiff, that is why most of these vendors are looking for the best way to make their products and services stand out there among the rest.
So the business people are very concerned about their business logo. Most of the consumer products are identified by the Logo and brand name of the product.
For example, the Apple logo on the back of an Apple iPhone helpful for customers to identify as an Apple iPhone. A good value logo will increase the value of the product. This is why business people today are more concerned about their brands and logos.
Five Characteristics of a Good logo.
1. It’s simple
By simplifying a Logo, it is very easy for people to remember it. Take, for example, the Logos of the world’s most successful businesses. They use, a fruit, a plant or a simple name, etc for their logos. that is very close to people. As a good graphic designer, you need to Design your logo in the simplest way that people remember it.
A good logo is should be simple enough to be able to be scaled down or up and still look good. While the logo is of small size, its quality should remain the same even after its size has been done scaled.
A good logo should look good on any print material, small device. As graphic designers, we have to be very careful in your Logo design. This factor greatly affects the value of a logo.
4. Memorable / Impactful
your Logo should always be Impactful. Anywhere that people see the logo, this brand has to be reminded. And should be able to capture the attention of any human being.
5. Should be Relevant
The logo should always be relevant to the work of the company or business you are using. To put it simply, a person should be able to get a glimpse of what the business or organization is doing by seeing the Logo. It makes the business popular.
So if you want to design a good logo, care at the above facts and design your logo. It will increase the value of your Logo.